We were asked by BrewDog Camden to collaborate with them on a beer for Collab Fest; an annual event when BrewDog bars choose a local brewery to work with on producing a beer. We wanted to go dark because of Camden’s association (at least for us) with Goths. The guys at Camden wanted to add a bit of spicy rye malt and the result is Syd Strong’s a black IPA brewed with rye malt and U.S. hops.
We named the beer after an old barber’s shop that used to be on Camden High Street when Sam and Graham were in their pomp (a long time ago). Amazingly our graphic designer Francis managed to find an old picture online showing the front of the shop. Even more amazingly the owner of the website kindly allowed us to use the image on our label. The website is an amazing archive of vintage photos of London taken by John Sweetland who’s son David now blogs about London using his Dad’s photos as a starting point. It’s well worth looking at.
Syd Strong’s label image copyright A London Inheritence.